Society of
Children's Book Writers
and Illustrators

13th Annual Illustrator Day 2019

Date(s) - 10/12/2019
8:00 am - 4:00 pm

Fort Mason Firehouse
2 Marina Blvd - San Francisco, CA 94123

Registration is open!


$100 Early Bird pricing for SCBWI members begins July 11, 2019, at 9am and ends August 15, 2019. 

Prices go up to $120 on August 16, 2017. 

Non-Members $150.

Availability is limited. Register early! Registration ends October 11, 2019. 


About Illustrators’ Day:

Join superstars from the children’s book world on October 12th for a full day of ideas and learning about industry and craft. 

Author/Illustrator Alexandra Boiger and Art Director Ellice Lee, the pair responsible for Chelsea Clinton’s sensational She Persisted, will illuminate us with keynotes. Alongside them is an all-star faculty, including: 

Author/Illustrator Susan Gal

Agent Minju Chang

Author/Illustrator Charlotte Cheng

Author/Illustrator/Educator Julie Downing

Art Director Melissa Greenberg

We’ll have presentations, critiques, and a portfolio showcase, along with opportunities to connect with faculty and peers.


We will provide a boxed lunch for all attendees. You will have the opportunity to choose a lunch during registration, including gluten free, vegetarian and vegan options.

NOTE: Panera will be catering lunch. While we will offer gluten free options, they are not recommended for those with Celiac disease, as Panera cannot guarantee absolute freedom from gluten, given their bakery environment. If you have Celiac disease, we recommend that you pack a lunch.

Faculty Bios:

Alexandra Boiger is a New York Times bestselling illustrator of children’s books. She grew up in Munich, Germany, and studied graphic design at the Fachhochschule Augsburg. Her work in feature animation at Warner Brothers and Dreamworks brought her to the US. Visual storytelling, exploring emotions, psychology, and history have always been at the core of Alexandra’s work. She has illustrated the She Persisted books as well as numerous others, including the Tallulah series about a young ballerina. Her Max and Marla books marked Alexandra’s debut as both author and illustrator. Several of her titles have been translated into different languages; She Persisted is the first to be translated to stage.  Alexandra lives in Northern California.

Ellice Lee is the Associate Art Director of Philomel Books, an imprint of Penguin Young Readers Group, where she art directs and designs picture books and novels, both fiction and non-fiction. She has worked with such award-winning and best-selling talent as Loren Long, Alexandra Boiger, Christian Robinson, LeUyen Pham, Kadir Nelson, Chris Raschka, Frank Morrison, and Floyd Cooper. Many of her titles have been on the New York Times best-seller lists and featured in New York magazine, TIME magazine and have won Caldecott honors, Coretta Scott King awards, and been finalists for the National Book Award and Society of Illustrators Original Art Show awards. Ellice loves to find talent on and off the grid, but mostly the latter.


Susan Gal was born and raised in San Diego, California. She earned her BFA from the Art Center of Design and began her illustration career as a poster and calendar artist in Los Angeles. After working in animation at Walt Disney Animation, Susan moved back to California to write and illustrate picture books where she published Night Lights, the first of her four picture books with Knopf. She is also the illustrator for Abracadabra, It’s Spring! and Hocus Pocus, It’s Fall! both written by Anne Sibley O’Brien. Additional illustration titles include: Bella’s Fall Coat, A World of Cookies for Santa, and Here is the World and Welcoming Elijah. Susan’s work has been featured in the Society of Illustrator’s Original Art Show in New York City, in the School Library Journal Best Books of the Year, and in Kirkus Reviews Best of Children’s Books. Her books have been published in China and Korea. She resides in Berkeley, California.


Minju Chang joined BookStop in 2006. She represents fiction and nonfiction in all children’s book categories, including: picture books, chapter books, middle-grade, graphic novels, and YA. She also represents illustrators and is looking for more author-illustrators. Minju looks for emotional impact and distinctive voices, an unusual and authentic “insider” point of view, stories that shift her perspective of the world, and vivid settings that make her want to linger and explore. On her current wish list: realistic and fantastical graphic novels for ages 5 and up; picture books that range from charming and quirky to irreverent and subversive; narrative non-fiction with a timely hook; evocative magical realism; heartwarming MG with clever and gutsy characters; voice-driven historical fiction; strong female characters in all genres; re-tellings of fairy tales, myths and legends; re-imagination of the literary canon (esp. Austen, Brontë sisters, Dickens, and Collins); “light” fantasy; YA romance with tons of humor; and stories about finding family and friends in unexpected places and ways. She is also eager to find projects from diverse creators, both writers and artists, and from underrepresented voices. Portrait credit: Lily Williams


Charlotte Cheng is an author, illustrator, and educator who likes to draw on walls, sidewalks, faces, and once in a while, on the good old traditional piece of paper. Her illustrated picture books, such as A Moment in Time and Silly McGilly, have gained media recognition and garnered multiple awards. She has also written a book about the history of Mulan, which debuts in 2019. Charlotte has been involved in SCBWI for 9+ years, hosting events such as museum field trips, a tour of Chronicle Books, Picture Book Surgery chats, and workshops with Diana Toledano. As an educator, Charlotte currently edits, writes, and manages curriculum content for Wonder Workshop.


Julie Downing was born in Denver, Colorado, graduated from the Rhode Island School of Design and currently lives in San Francisco, CA. She has illustrated over 45 picture books. Titles include The Firekeeper’s Son by Linda Sue Park, No Hugs till Saturday, and First Mothers, a biography of all the mothers of the presidents. The art for her recent book, Lotus and Feather by Ji-li Jiang, is rendered traditionally using watercolor, colored pencil, ink and then combined digitally. Julie’s most recent book is Tessa Takes Wing, written by esteemed editor Richard Jackson. Her work has been featured at The Society of Illustrator’s Original Art Show in New York City and has been exhibited at galleries throughout the United States and England. Julie has won numerous awards for her work, including a Parent’s Choice Award, the New York Public Library Best Books Award, APAAL Best Illustrated Book, and the Irma Black Silver Medal. She was selected to appear in Talking with Artists Too, a book about 12 of the nation’s best Children’s Book Illustrators. Julie teaches watercolor and Children’s Book Illustration to both graduate and undergraduate students at the Academy of Art University.


Melissa Greenberg is an award-winning art director, designer, and fine artist. She has a passion for what is simple yet complex: GOOD DESIGN. This applies from the smallest detail to the bird’s eye view. Melissa believes each part of the process from concept to finish should be executed with joy and precision. When form meets function, it seems like magic. However, it is simply good design. With over 17 years of professional design experience in NYC, Los Angeles, and the Bay Area, growing up in a musical world, and raising two young children — Melissa has discovered happiness through finding, creating, and perpetuating the little things in life that make the world a better place to live in. Joy by design. Currently, Melissa is the art director for Cameron Kids, which you can learn more about here. She has also just completed writing her first children’s book called “Oh, Bear” slated to publish in the Spring of 2019.


Free Portfolio Display:

Illustrators are invited to bring portfolios for display along with business cards, postcards and book dummies. No charge. There will be private viewings of all the portfolios by our faculty–an amazing opportunity for your art to be noticed. All attendees who bring their portfolio for the display tables will be considered for the Golden Gate Portfolio Award.

One (1) permitted
Size: (Measure while open)
Maximum width: 32” max.
Maximum height: 12” max.
Closed Portfolio: 3” tall max.
10 – 15 images suggested.
Copies or prints only; no original art.
Name: your name and contact information must be in or on your portfolio.
* Please Note: Portfolios that do not follow requirements will be
disqualified from judging, and may be placed at a back table.

Business or Promotional Cards—50-100 suggested.
Size: Up to 5”x 7” horizontal or vertical.
Only one design required. (one stack will be placed by portfolio)
No card holders permitted.

One (1) or two (2) permitted.
Size: Dummies may not be larger than your portfolio.
Dummy is optional, not a requirement.
Dummy may not, in any way, be a partially or fully
published book. This includes self-published.
Up to two (2) dummies permitted.
Dummy must be attached to your portfolio.
(string, yarn or ribbon works well)

Golden Gate Portfolio Award:

The Golden Gate Portfolio Award is presented annually at the SF/South Illustrator’s Day. Portfolios will be viewed privately by art directors, editors, agents and award-winning illustrators who will select this year’s recipient. Winners of the award receive complimentary registration to either the 2020 Golden Gate Conference at Asilomar or the 2020 SF/South Illustrator’s Day. Winners are also invited to provide program cover art for the upcoming Golden Gate Conference.

Note: If you decide not to pay for a one-on-one portfolio review, we still encourage you to bring your portfolio, postcards, business cards and dummies, if you have them, to present on our display tables at no charge. All attendees who bring their portfolios for the display tables will be considered for the Golden Gate Portfolio Award.


Attendees can opt to pay an additional fee of $75 to have a one-on-one portfolio review with ONE of our attending faculty members. One portfolio review per attendee, please. 

Portfolio Reviews are limited, so please sign up early

NOTE: Each reviewer has a limited number of available slots. You will have the opportunity to request your preferred reviewer. If your first choice for a reviewer is sold out, you will need to select a different reviewer. If portfolio reviews sell out, you will be placed on a waiting list. Click here to add your name to the waiting list. If critique slots become available, we will contact the waiting list on a first-come first-served basis and arrange payment at that time.

Refund Policy

A refund of the registration fee, minus a $25 administrative fee will be available until October 1, 2019. To request a refund, please contact us at

IMPORTANT: Our system does not accept American Express. Please use a different credit card when you register.

If you encounter any problems during your registration process for SF/South Illustrators’ Day, contact and we will be happy to assist you. Thanks!